Initiated, defined and executed market analysis, marketing & communications functions, sales contracts, lead generation, and negotiations resulting in the addition of top customers worldwide with implementations in 6 countries including North America.
Identified, built relationships and negotiated with implementation partners and suppliers.
Set up Channel Management team for the market introduction for the new flagship product as well as re-defined cost & pricing to target sales to larger corporate market demographic.
Conducted a product gap analysis as well as in-depth operational review and analysis of any flaws in execution. Concurrently, setup and prepared all Services Units for European launch of new USA flagship product.
Reorganized product development, introduced a 6 week release cycle with planning discipline and Quality Control, handling massive developments for 5 simultaneous implementation projects on a single software core.
Turned around 3 heavily strained Implementation Services Units. Improved service delivery by introducing a common project methodology, statement of work, pre-closure validation, standardized contracts and Service Level Agreements and discounting discipline. Reduced project backlog, improved utilization rate and profitability.
Reorganized a 4-site support group into a central location with local satellites resulting in improved Quality of Service and measurable improvement in Customer Satisfaction.
Influenced corporate reorganization to an external board; analyzed and revised strategy; wrote business plan that drove company to the next growth level.
